MAT 510 WK 8 Case Study 2 - Improving E-Mail Marketing Response

MAT 510 WK 8 Case Study 2 - Improving E-Mail Marketing Response

A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table. 

Write a two-three (2-3) pages paper in which you:

  1. 1.      Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.

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  • Item #: MAT510-007

MAT 510 WK 8 Case Study 2 - Improving E-Mail Marketing Response

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